Twitter releases the Lead Generation Card and new security features — what you need to know

On Wednesday, Twitter made two BIG announcements, so pay attention!

Some background: Back in June, Twitter rolled out “Twitter Cards,” its name for the multimedia you sometimes see in expanded tweets on Twitter.com and its native smart phone applications. Alright, back to yesterday: Twitter released the Lead Generation Card.

What is the Lead Generation Card?

Basically, this will allow marketers to collect leads directly within the tweet. Followers don’t even have to fill out a form because Twitter already has your info (name, @username and email). When someone expands your Tweet, they see a description of the offer and just clicks on a call-to-action button. It is that simple and the implications are HUGE.

Here’s what it looks like, courtesy of the Twitter Advertising blog:

The Twitter Lead Generation Card

Marketers can now develop very effective campaigns to aid with email acquisition. Twitter has tested this feature with a handful of brands, including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline). According to Twitter, “many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.”

Okay, settle down there and take a deep breath. Currently the Lead Generation Card is only be available to Twitter’s managed advertising clients, but they have plans to launch this Card to everyone else soon.

An update to Twitter account security

Twitter has been under fire recently for some high-profile hacks. In an effort to increase security, Twitter added two-factor verification, which requires users to put in a second code along with their username and password. This part of a larger security plan that Twitter has implemented to help fix this.

Here’s how to set up login verification via the Twitter blog:

To get started, follow these steps:

  1. Visit your account settings page.
  2. Select “Require a verification code when I sign in.”
  3. Click on the link to “add a phone” and follow the prompts.
  4. After you enroll in login verification, you’ll be asked to enter a six-digit code that Twitter sends to your phone via SMS each time you sign in to twitter.com.

The Washington post has a good article about why you should turn two-factor verification on, and calls out other websites that have it. My recommendation? Turn it on. The extra security layer makes up for the small amount of inconvenience. However, keep in mind that nothing is as important as having a strong password. (This means length people, nothing shorter than 15 characters.)

Have comments or questions? Let me know in the comments below. You can follow me on Twitter @ppadley.

Author’s note: This was originally published on DEG’s blog.