Reaching the Mobile Generation – My #CNMC Presentation & Recap

I had the pleasure of speaking at the 2014 Catholic New Media Conference.

This year the CNMC was hosted by the Boston Archdiocese. My talk was focused on reaching millennial Christians. Instead of just posting my deck, here is a quick recap of the weekend (don’t worry, my slides are below too).

The day started out with Mass.

CNMC 2013 - Mass

We were blessed to have Monsignor Paul Tighe as the Keynote speaker. Msgr Tighe is the Vatican’s Secretary of the Pontifical Council for Social Communications.

CNMC 2013 - Monsignor Paul Tighe

Msgr Tighe is one of a small team of people who helped get Pope Benedict on Twitter.

“People asked, how can you use 140 characters, to evangelize? However, we forget that Jesus did a lot with a little.” -Monsignor Paul Tighe

Msgr explained how the Vatican came to a “digital realization” that they needed to be present on social media. For me, it was amazing to hear how intentional they are with their social media strategy and how important it is for the pope to be on Twitter. (Follow the Pope @Pontifex) He spoke about the recent success of Pope Francis’ focus on the #prayerofrpeace in Syria. He also confirmed that the pope writes all his own tweets and has the highest percentage of retweets than any other public figure on Twitter. Lastly, Msgr shared that the Vatican has learned by doing and predicted that the online community will continue to evolve into church of the future.

Throughout the day folks from SQPN‘s Catholic Weekend podcast were live streaming.

CNMC 2013 - Live Streaming

My presentation was in the afternoon. My talk was on how to engage the millennial church through the use of digital media.

CNMC 2013 - Patrick Padley Presentation

I discussed how the landscape of our culture has changed. Our message is more relevant than ever, but we as a church have to approach how we communicate differently (especially to millennial Christians).

Only 30% of Americans who were raised Catholic are still practicing.

From 1972 to 2010 the number of marriages celebrated in the Church decreased dramatically by nearly 60%.

Forming Intentional Diciples by Sherry Waddel

Additionally, online communication has evolved. We now use our social graphs to find things and get recommendations.

Online Behavior Has Changed

SEE ALSO: Digital Strategy and Why You Need One (CNMC Presentation)

I explained that we need to approach Catholic communication just like a fortune 500 company would. With 1.2 billion Catholics in the world we are technically the largest “brand” in the world. So, we should treat our marketing efforts the same way.

View my slides here:

Then they held a panel discussion with me and some of the other speakers.
CNMC 2013 - Panel DiscussionCNMC 2013 - Panel QuestionsCNMC 2013 - Panel Discussion, Patrick Padley

I had a blast. I got inspired and met some fantastic people. Now what? I think I have what my friend Maria calls the CNMC hangover.

Photos courtesy of Pilot New Media and Boston Catholic

  • npadley

    Nice job! Particularly interesting graph about device usage over time. It certainly reflects what I use during the day!

    • Yeah it is really an interesting study by Google. With mobile it is all about the context of visit and planning for that.

  • Jeff

    Thanks for sharing this Patrick !!!

  • Lyn Francisco

    What a wonderful recap! Thanks for sharing this, Pat! 🙂