This year the CNMC was hosted by the Boston Archdiocese. My talk was focused on reaching millennial Christians. Instead of just posting my deck, here is a quick recap of the weekend (don’t worry, my slides are below too).
The day started out with Mass.
We were blessed to have Monsignor Paul Tighe as the Keynote speaker. Msgr Tighe is the Vatican’s Secretary of the Pontifical Council for Social Communications.
Msgr Tighe is one of a small team of people who helped get Pope Benedict on Twitter.
“People asked, how can you use 140 characters, to evangelize? However, we forget that Jesus did a lot with a little.” -Monsignor Paul Tighe
Msgr explained how the Vatican came to a “digital realization” that they needed to be present on social media. For me, it was amazing to hear how intentional they are with their social media strategy and how important it is for the pope to be on Twitter. (Follow the Pope @Pontifex) He spoke about the recent success of Pope Francis’ focus on the #prayerofrpeace in Syria. He also confirmed that the pope writes all his own tweets and has the highest percentage of retweets than any other public figure on Twitter. Lastly, Msgr shared that the Vatican has learned by doing and predicted that the online community will continue to evolve into church of the future.
My presentation was in the afternoon. My talk was on how to engage the millennial church through the use of digital media.
I discussed how the landscape of our culture has changed. Our message is more relevant than ever, but we as a church have to approach how we communicate differently (especially to millennial Christians).
Only 30% of Americans who were raised Catholic are still practicing.
From 1972 to 2010 the number of marriages celebrated in the Church decreased dramatically by nearly 60%.
Additionally, online communication has evolved. We now use our social graphs to find things and get recommendations.
I explained that we need to approach Catholic communication just like a fortune 500 company would. With 1.2 billion Catholics in the world we are technically the largest “brand” in the world. So, we should treat our marketing efforts the same way.
View my slides here:
I had a blast. I got inspired and met some fantastic people. Now what? I think I have what my friend Maria calls the CNMC hangover.