Twitter Releases the Lead Generation Card and New Security Features — What You Need to Know

On Wednesday, Twitter made two BIG announcements, so pay attention!

Some background: Back in June, Twitter rolled out “Twitter Cards,” its name for the multimedia you sometimes see in expanded tweets on and its native smart phone applications. Alright, back to yesterday: Twitter released the Lead Generation Card.

What is the Lead Generation Card?

Basically, this will allow marketers to collect leads directly within the tweet. Followers don’t even have to fill out a form because Twitter already has your info (name, @username and email). When someone expands your Tweet, they see a description of the offer and just clicks on a call-to-action button. It is that simple and the implications are HUGE.

Here’s what it looks like, courtesy of the Twitter Advertising blog:

The Twitter Lead Generation Card

Marketers can now develop very effective campaigns to aid with email acquisition. Twitter has tested this feature with a handful of brands, including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline). According to Twitter, “many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.”

Okay, settle down there and take a deep breath. Currently the Lead Generation Card is only be available to Twitter’s managed advertising clients, but they have plans to launch this Card to everyone else soon.

An update to Twitter account security

Twitter has been under fire recently for some high-profile hacks. In an effort to increase security, Twitter added two-factor verification, which requires users to put in a second code along with their username and password. This part of a larger security plan that Twitter has implemented to help fix this.

Here’s how to set up login verification via the Twitter blog:

To get started, follow these steps:

  1. Visit your account settings page.
  2. Select “Require a verification code when I sign in.”
  3. Click on the link to “add a phone” and follow the prompts.
  4. After you enroll in login verification, you’ll be asked to enter a six-digit code that Twitter sends to your phone via SMS each time you sign in to

The Washington post has a good article about why you should turn two-factor verification on, and calls out other websites that have it. My recommendation? Turn it on. The extra security layer makes up for the small amount of inconvenience. However, keep in mind that nothing is as important as having a strong password. (This means length people, nothing shorter than 15 characters.)

Have comments or questions? Let me know in the comments below. You can follow me on Twitter @ppadley.

Author’s note: This was originally published on DEG’s blog.

Interviewed by KMBC Channel 9 about DEG & Work/Life Balance

I am blessed to have a great job. I have worked at DEG for over two years now and my work is a significant part of my life. I hear many friends talk about the idea of work/life balance. I do not like that old adage. A better term is work/life effectiveness. One’s work should not take priority over God or family, however we inherently spend more time at our jobs. How is that balanced? Twenty-first century executives like Yahoo CEO Marrisa Mayer provide extraordinary benefits for associates to fix this issue.

My employer was recently picked up by KMBC Channel 9 in Kansas City to discuss how we approach the work/life balance conundrum. I was interviewed in this piece, watch the video HERE.

Pat Padley interviewed on KMBC Channel 9 News

Top 5 Catholic News Sources [updated]

pope-benedict-xvi-says-he-will-retireWith the surprise announcement of Pope Benedict XVI’s resignation, I thought I would share the top five places I go to for unfiltered, honest, non-secularized Catholic news.

These fives news sources for me allow me to not get skewed information about the Church or any major news on Catholicism.

  1. Vatican News – The official news site of the Vatican offers the faithful brief news articles on the Pope and the Church, videos of His Holiness and multiple news outlets. They tweet @newsva_en
  2. National Catholic Register – The National Catholic Register began in Denver in the late 1920s as the Denver Catholic Register. Exchanging several hands, it eventually was purchased by EWTN from the Legionaries in January 2011. The paper prides itself on being a daily news outlet that is faithful to the Magisterium and professional in presentation. Amongst many supposed Catholic media companies, the NC Register remains a resource for faithful Catholics seeking to understand their Church and their world. It hosts a myriad of correspondents and gives opinion through their various and well-known bloggers. Follow NC Register on twitter @NCRegister
  3. Catholic News Services – Catholic News Service serves the mission of the Church itself — to spread the Gospel through contemporary means of communication. Serving since 1920 as a news agency specializing in reporting religion, is the primary source of national and world news that appears in the U.S. Catholic press. Their website is a little outdated, but decent reporting. You can find them on twitter @CatholicNewsSvc
  4. Rome Reports – Rome Reports is a great source for Catholic news videos. Updated on a regular basis, Rome Reports is faithful to the Church and reliable for up to date videos on Catholic news and papal events. Watch the best moments of Pontificate of Pope Benedict XVI and check out their twitter @romereports
  5. Zenit – Zenit has some of the most comprehensive Vatican News coverage. When the Holy Father issues an Encyclical or Document it is online within 24 hours. It also prints important news on the international Church and comes in several languages. Follow them on twitter @zenitenglish

Update (for papal election & conclave coverage):

  • Watch EWTN’s live coverage online of the Papal Conclave —> HERE. You can follow them on twitter @EWTN.
  • Funny Twitter handles to follow conclave coverage:

Stay away from the following:

National Catholic Reporter – Lovingly called the National Catholic Fishwrap by popular blogger Father Z and others, the supposed Catholic newspaper is a festering wound of heresy and dissent. I call it the National Catholic Distorter.

Mainstream Media “Faith Blogs” – Sites like the Huffington Post on Religion and the CNN Belief Blog are complete froth and generally only host those religious thinkers who are either atheists or angry ex-members of a given religion.

What are your favorite Catholic news sources?

Pope Benedict XVI Sends First Tweet via @Pontifex (Video)

I didn’t get much sleep last night, because I’ve been sick. Luckily for me being up at 4AM on this Feast of Our Lady of Guadalupe had its plusses. His Holiness, Pope Benedict XVI, tweeted his first messages from an Apple iPad Wednesday at 4:28 AM (CST) to more than 1 million followers on his newly started @Pontifex account. I was able to watch it live.

Watch the video of Pope Benedict post his first tweet below:

His first post was a simple message of gratitude:

Pope's Twitter AccountThe pope’s first @Pontifex tweet — which was typed by an assistant but sent by Benedict — already has nearly 50,000 retweets. According to the Vatican, papal tweets will from here on out be posted by assistants, but written with Benedict’s guidance. The moment’s leading up to the pope’s first tweet were exciting according to Claire Diaz-Ortiz, Twitter’s consultant to the Vatican.



Good thing it all went off without any trouble.

The Vatican also announced that Pope Benedict XVI will be responding to questions posed using the #AskPontifex hashtag. I’m excited to see how these interactions play out. It is a good first step to use Catholic new media and show the world a new era of Vatican communication. I hope that the World will see how wonderful the Church’s message is 140 characters at a time.

Will you follow @Pontifex on Twitter?

Work on the Work on Your Desk

Messy DeskWe all have those clients. They are not glamorous, they’re not huge Fortune 500 brands, and sometimes their verticals are relatively boring and unexciting (like healthcare or insurance). Sounds exciting, right?

The phrase, “work on the work on your desk” comes to mind. I heard this a few years ago at an AAF-KC event. I believe it was said by John January from American Copywriter. What January meant is, focus on creating great work with the clients you have. Don’t think about the next project, or the next agency, or the next city. See opportunities in the work on your desk and make it better than it needs to be.

So as we near the end of the year, and many of us in marketing start 2013 planning, stay focused and remember to work on the work on your desk. Who knows, maybe if you create something extraordinary you’ll win an ADDY!

[Originally posted on the AAFKC blog]


Gratitude Means Being Thankful More than Once a Year

It is good for the soul to take the focus off ourselves and onto what matters–family, friends, our God. It keeps us humble. This year I have so much to be grateful for! However, I’m issuing a public challenge to myself (and you) to be thankful more than once a year. It says in the bible,

Give thanks to the LORD, for he is good,

his mercy endures forever.

Psalm 118:1

When is the last time you wrote a thank you note? How often do you praise God for all the gifts He’s blessed you with? I’m inspired by people like Matt Swaim or my friend Maria Johnson who start each day with a #Gratefultweet. Catholic News Services just did a story about Matt and his movement. (Happy day 425 of being grateful Matt!)

Today, even Facebook has changed their update status box to ask, “What are you thankful for?” But I challenge you to make it last more than 24 hours.

Facebook Status Thanks

Here it is, my list of things I’m thankful for. I am very blessed.


[Photo credit]

Six Quick Thoughts on Apple’s iOS 6

Apple released iOS 6 on Thursday (Sept. 19th). iOS 6 adds over 200 new features, and Apple is touting a few like its own Maps app, Facebook integration, Siri improvements, Apple’s new Passbook digital wallet app, and more. Here are a few quick takes on my first 6 hours with the new software.

  1. The new Maps app is cool. I especially like the 3D view, but I’m not sure how useful this is. The traffic alerts are nice. Apple clearly has a lack in map data compared to Google Maps. Seems like it’s going to take a little while for this app to feel like it not a beta release.
  2. The App Store is way more graphical. I’ll be interested in the coming months to hear how this affects app sales.
  3. The status bar now changes colors depending on which app your using (i.e. if you are in Mail, the status bar at the top is blue). Does anyone know what this is supposed to indicate? To me, it is an unnecessary UI change that doesn’t actually add value. Apple has recently been criticized in the news for their UI changes.
  4. I really like the updated phone features. Now when you decline an incoming call, you can instantly reply with a text message or set a callback reminder. You can customize the auto reply text messages too.
  5. So far I’m not that impressed with Passbook, however as it gets a wider adoption rate I’m sure I’ll start to like it more.
  6. Set aside some time to update your phone. This update comes in at 626 MB, but it packs a lot. So it’s going to take a little while…
How to update:

You can get the update either by connecting your devices to iTunes and clicking the “Check for Update” button or checking for over-the-air updates on your devices via Settings -> General -> Software Update. Wait and then enjoy!

 Share your favorite new iOS 6 features in the comments.